Trade dress is a form of IP that specifically protects the look or form of a product if the public has come to recognize that look as coming from a particular source. Trade dress is the "look" of an article or its packaging. The blue Tiffany box and Coca-Cola's glass bottle are considered notable examples of trade dress. However, trade dress does not protect functional elements. A product element is considered functional when the product would not work properly without that element. A good indication that something is functional would be that the element is disclosed in a utility patent. Trade dress only protects nonfunctional elements, or those elements of a product design that are primarily aesthetic, but only when these elements indicate the source of a product or service.
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| Source: www.ipbrief.net |
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| Source: annadeloresphoto.blogspot.com |
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| Source: www.hollywoodmegastore.com |
